Local SEO Do’s And Dont’s

Local SEO Do’s And Dont’s

Every local business owner wants to know how to drive more website traffic in order to grow the business. But too many business owners are left scratching their heads wondering why nobody is visiting the website; especially after the webmaster said how loaded with traffic the site will be. This is fair warning that most webmasters do not understand SEO, which is what needs to be done correctly if you need more traffic to your local business website.

Follow Specific Local SEO Tips For Better Online Promotion

If you are a business owner that wants to take full advantage of your website in order to attract new clientele then you must follow a strict local seo strategy. Implement these tips and you won’t have to worry about whether you are doing seo correctly or not. We asked J. Clayton, a Toronto SEO expert at claytonseo.com to give us a list of local seo do’s and dont’s. The following short list is based on his experience working with many local small business owners. He can be reached at (647) 236-6971.

What you must not do:

  1. Do not ask people to create fake reviews for you service. Even worse than asking for fake reviews is buying fake reviews. These reviews are not authentic and therefore potential customers can get a sense that you may be lying or that there seems to be something wrong. Fake and untrue reviews are so easy to detect. Stay away from this.
  2.  Creating content or pages on your site that repeats certain phrases repeatedly. Whatever service or product you are selling , do not repeat the product or service too many times. This practice is referred to as keyword stuffing or phrase stuffing. It looks spammy and your customers will hate it. Get to the point.
  3.  Including information on your site that does not offer any value to your potential buyer. Provide information necessary that will help you attain a new customer. That may be a purchase or the inclusion in an email newsletter. too much information is as bad as irrelevant information.
  4.  Make it difficult for your customers or clients to get in touch with you or to make a purchase. Whatever you wish your site visitors to do you must make it seamless and easy.
  5.  Web forms or opt-in forms of any kind that do not work placed on the site. Again, make getting in touch with you easy.

What you must do:

  1.  Correct on-page search engine optimization.  Include the proper titles and headlines of products and services when it makes sense to do so. This is the easiest part of seo and can be very effective. Also include you business contact information completely such as name,address and contact numbers. This is also referred to NAP.
  2.  Create local citations in order to gain better ranking and more website traffic. These listings also convince search engines like Google that you are in fact a local business.
  3. Claim, verify and correct any instances of your NAP online. if NAP information is incorrect or inconsistent, search engines will not list your business correctly.
  4. Without being pushy, encourage site visitors as well as in-store or in-office visitors to place reviews online about your business. Try to incentivize this as people will become more motivated to help you with a favorable review.
  5.  Get into social media. Your customers or clients can also place reviews on your social media pages such as Facebook. if you do not have social media account s such as Facebook, Instagram or Pinterest, get started right away. Not all social media platforms make sense for all businesses so decide which is most advantages to your business and set them up.

You are now in a position to make considerable gains in ranking and promotion of your local business website.

Make The Search Engines Work For You With SEO

Make The Search Engines Work For You With SEO

When it comes to your company’s website, few things have as much influence on your site traffic than its presence (or lack thereof) on the first results pages of the top search engines. Too much time is spent on making te site look pretty but not enough time goes into ranking the site to get the much needed traffic it needs to make the project worthwhile.This handpicked selection of search engine optimization tips and tricks will help you to get your site name and domain near the top of the list.

Header tags should be used vigorously. You have six header tags, so use eat least three of these in any piece of content you want to rank on Google. Do not make these too large or wide. Headers are great in that search engines use them to develop site rankings. Tags are naturally bold when you use them so that the reader also sees that the information is important. These tags are meant to underscore key points about your offerings in order to cause search engines to take notice.

Your website copy should focus on what a human would search for. Write about what your readers need to know or learn more about. Trying to beat the search engine with repetitive keywords will get you nowhere. And will bore your readers to death. The engine is smarter than that. Look for phrases and strings of phrases that will be searched for by the normal human being. Effectively targeting these types of key phrases will garner more hits. Because the information is specific to what the reader wants more of.

Internet Marketing Within The Framework of SEO

Consider search engine optimization as a way to make your way to internet marketing a success. If you do not want to pay large dollars for more website traffic then seo is what you need to do to obtain more visitors to your site. Search engine optimization uses search engine algorithms to your advantage and boosts your website’s page rankings through custom content. Content designed in the language of the search engine spiders or crawlers. This means your website will have greater exposure and you’ll reap the benefits of increased traffic.

Write great content for internet marketing or create great video content. If the quality is there, then results are sure to follow. You have to give a person a reason to want to keep revisiting your site, and as they continue to come back so will your Internet revenues. But the only way they will find you is if you are ranking on page one. You will also see that those people will begin to share your site with others. They assume that if a site is on page one it must be worth sharing.

Online Marketing Includes SEO

Use Google Adwords as well; this tool allows you to find out about the most popular keywords and see what your target group is searching for. Approach your subject as if you were an outsider. As though you are a complete newbie to your area of expertise. Online marketing requires you to adopt a new approach from what you were doing in the real world. Give deep thought as to how you will optimize your site’s content.

Keyword Phrases For Better Rankings

When attempting to optimize your business website for a search engine, the number-one tip you can possibly use is to be committed to the process. Persistence will pay off. Proper SEO isn’t a one-time thing, nor will it happen overnight. Like it or not, you’re going to have to educate yourself on many matters and facets of seo, from tags to keywords and XML maps and everything in between.

How you present keywords is just as important as using them consistently. By adding bold or italic tags, you impart importance to your visitors and draw their attention to them. Remember headers? This also has an impact on the search engines. This simple addition brings weight to searches and drives visitors to act on your call-to-action.

Place keyword phrases in subtitles, page breaks, and bullet points. Noticeable keywords are an efficient way to be recognized by a search engine, not to mention, for breaking up larger text blocks and preventing reader fatigue. Readers skim material instead of reading every word. Using these phrases as page breaks is also very appealing to the eye and these will help to remind your reader just what they were looking for in the first place. Bring them once again closer to acting in your favor.

Instead of overlooking the power of search engines, your business should take full advantage of relevancy and online equity that can be increased through SEO practices. Try to avoid paid advertising. By choosing to follow the advice in this article, you will be better prepared to take the necessary actions needed to place your site at the beginning of search results pages.