Case Study #1: “From Unknown to Industry Expert in 12 Months”

The Website: TheOutsourcingCompany.com

The Problems:

• A year ago, Zeke Camusio was running a very successful marketing agency, but all his new clients came from referrals. Zeke knew it was time to take his business to the next level using Social Media Marketing.
• Because all his new clients were coming through referrals, Zeke’s website had very little traffic. Zeke was determined to multiply it at least by 10 in one year.

What We Did:

• We identified his ideal client and created a profile so we could know who we were going to be creating content for. We surveyed people that matched the profile and asked them what Internet marketing topics they were interested in.
• Once we knew who we were creating content for and what kind of content they wanted, we found online communities of people that matched the ideal client profile.
• We positioned Zeke as an online marketing expert by transforming his knowledge into content and using viral marketing to distribute this content all over the Internet. We used Twitter, YouTube, LinkedIn, Facebook, forums, blogs, social networks, social bookmarking sites and article directories.

The Results:

• We grew his subscribers list from almost 500 to over 15,000 in less than a year.
• We increased the monthly website traffic from 451 to 3,316 in the first six months and now they’re at 8,834. In the last year the website traffic multiplied 19 times.
• Zeke’s agency got 26 new clients in 2009 and doubled its size compared to 2008.
• Zeke has been approached by Entrepreneur.com, the largest entrepreneurship portal in the world, to be their “Internet Marketing Expert” and answer the questions of their members.
• Rich Sloan, the founder of StartupNation.com (one of the largest online communities for entrepreneurs), offered Zeke a book writing deal, which ended up generating a lot of new clients for his marketing agency.
• Zeke is now a guest blogger at most of the top 10 Internet marketing blogs and gets numerous inquiries from hot prospects every single day.
• Zeke has just been invited to be a part of two of the most important Social Media Marketing conferences in the United States.

The Proof:

Traffic increased from 451 to 3,316 in only 5 months.