Search Engine Optimization, or SEO, refers to placing your website in the top positions of the search engines (Google, Yahoo, MSN) for the search terms that better describe your business.
Let's say that you sell shoes in Chicago . I am sure that you want people to find you first when they search on Google for "buy shoes in Chicago ."
Very Qualified Prospects
Your prospects find you when they are looking for what you have to offer them. The timing couldn't be better. Let's assume that you are a DUI attorney in San Francisco and someone needs legal assistance with a DUI case. They search Google for "San Francisco DUI attorney," and your website shows up first. They call you and you get the business. What could be better than getting calls from hungry prospects that need what you have to sell?
Extremely Affordable
According to a study conducted by Marketing Sherpa, a first position in Google provides more revenue than a Super Bowl ad in most industries. In addition to that, a Super Bowl ad costs millions of dollars, while a first position on Google can be obtained for thousands, and sometimes, even hundreds of dollars.
We Care About what Really Matters
Our focus is on revenue, not on first positions. We could get you a first position on Google for the search term "red wooden chair with black and blue suede" overnight, but it wouldn't help you because nobody searches for that anyway. We leave ego aside. We don't brag about how many first positions we've gotten for our clients, but we do take a lot of pride in how much money we've made them.
We Give You the Tools to Make the Right Decisions
Every two weeks we will send you a detailed report so you can see the progress that we are making in the rankings, the revenue obtained through each of the keywords we are optimizing your website for, how many new links we built for you, how many visitors your website received, where these people are located, what sections of the website they showed more interest in, what markets are more profitable, and other very useful metrics.
Our SEO team does just that: SEO
We love our Search Engine Optimization team and we are sure that you will, too. They are extremely good at taking websites to the very top of Google and Yahoo because it's all they do. The advantage of having an SEO team that focuses only on SEO is that they are on top of their game, always researching new techniques, testing, testing, and testing some more. Needless to say, their experience is priceless.We analyze your business, your website, and your competitors`websites.
1. We analyze your business, your website, and your competitors`websites.
2. We do keyword research and come up with the best search terms that describe your business, have a big volume of searches, and low competition.
3. We optimize your existing website. Sometimes your website is well structured and we only need to make a couple of changes here and there, and sometimes we need to rebuild it from scratch.
4. We create more optimized content if needed.
5. We build hundreds of links anda create even more content on a regular basis to achieve the first position so you can stay there forever
Understands that not All SEO Companies are the Same
Our Ideal Client understands that there is a huge gap between the best-performing SEO companies and the average ones. Our Ideal Client requests case studies and references from at least three vendors and compares the first positions achieved by each one of them. He makes the decision based on results, not cost.
Knows that SEO is an Investment, not an Expense
Our Ideal client knows that terms like "expensive" and "inexpensive" don't apply to investments, they apply to consumer goods only. He knows that an investment can be classified as "profitable" or "not profitable", depending on whether the ROI is positive or negative. He knows that $5,000 in SEO fees are not "too much" if they make $15,000 in return. Our Ideal Client cares more about how much he is going to make and less about how much it is going to cost.
Compares Apples with Apples
Our Ideal Client doesn't ask two companies to send him a quote for "Search Engine Optimization". Instead, he asks for a detailed proposal that shows what each company is going to do for him. That way, it becomes obvious that the company whose quote was 30% lower is offering to do a lot less work, which makes those first positions slower to get, if they get them at all.
Wants a Long Term Relationship with his Search Engine Optimization Partner
Our Ideal Client is serious about business and making money. He doesn't want to make a "quick buck overnight;" he is committed to growing his business and wants to partner with the best Search Engine Optimization company available to help his business grow.
