Case Study #2: “PPC Cost Reduced to ¼”

The Website: TotalWellnessSolution.ca

The Problems:

• The campaign was full of broad keywords. Some search terms were completely neglected.
• The Quality Score was extremely low, which made the clicks very expensive.
• The ads had a very low click-through rate (CTR), which increased the cost of the clicks.

What We Did:

• We used advanced keyword research tactics to come up with hundreds of very relevant keywords. Instead of using popular keywords only (such as “Ontario chiropractor”), we went after all the symptoms this chiropractor treats (such as “chronic back pain” and “chronic fatigue”). We also used a lot of synonyms and ended up with a list of over 5,000 keywords that have good traffic and no competition, which means that our client gets extremely targeted prospects paying around $0.20/click, something that most people would consider impossible in this industry.
• We wrote one ad per keyword using our proprietary software, which helped us increase the Quality Score and CTR, which lowered the click prices from $1.21 to $0.29.

The Results:

• This client now gets twice as much traffic and pays ¼ of what they used to pay.

The Proof:

The Cost-per-Click dropped from $1.21 to $0.29.