Case Study #1: “Campaign Cost Decreased by 73% and CTR Increased 45 Times”

The Website: Maintenance-One.com

The Problems:

• Our client was paying way too much for each click ($2.57).
• The ads they were using weren’t attractive so only 1 in 2,000 people was clicking on the ads. The click-through rate was extremely low (0.06%).

What We Did:

• We got rid of all the keywords that weren’t making our client money.
• We used negative keywords to filter out unqualified searchers.
• We included the keywords in our ads to obtain a higher Quality Score. This significantly lowered the cost per click.
• We added a lot of very targeted keywords to the campaign.
• We filtered out “research” keywords (people that are researching the options in the market) and we went after “action” keywords (prospects that are ready to buy).
• Our copywriter created very compelling ads.

The Results:

• Our client now pays $0.68 per click instead of $2.57 (73% less!)
• Their ads are now clicked by 1 out of 38 people instead of 1 out of 2,000.

The Proof:

Cost per Click went from $2.57 to $0.68.

Click-Through Rate went from 0.06% to 2.57%.