This is what you’re going to learn in this webinar:

• What AdWords Remarketing Is. We’ll explore the AdWords Remarketing platform and how it can help you grow your business.
• How Remarketing Works. I’ll show you how to set up your first campaign.
• How to Combine LinkedIn and Facebook with Remarketing. I’ll show you how to use advanced targeting techniques to maximize your investment and minimize your risk.

About Me

• My name is Zeke Camusio
• I’m the CEO of The Outsourcing Company, one of the fastest-growing internet marketing agencies in the US
• We’ve ranked over 300 clients on the first page of Google
• I’m the author of The Internet Marketing Bible
• I’ve been named “Internet Marketing expert” by Entrepreneur magazine
• I’m a columnist at some of the most popular blogs in our industry, such as Search Engine Journal and StartupNation.

Event Information

• It’s a FREE event and you can attend from your computer anywhere in the world (sign up and you’ll get an email with the link to the webinar)
• It’ll take place on Thursday, May 24th from 1pm to 2pm Pacific Time
• Our webinar software only allows for 500 attendees and we have 28,000 blog subscribers, so this event will fill up fast. Register now to secure a spot.

Viral Content Is Non-Commercial
Calls to action and special promotions are great, but they don’t belong in your content. You can’t have a scarcity mentality when you create content (i.e. do something for others only because you expect them to do something for you.) If you want to stand a chance of having your content go viral, be extremely generous and don’t expect anything in exchange. It’s counter-intuitive, but a promotion-free piece of content will get your company a lot more exposure.

Viral Content Comes in Very Creative Formats
Blogging is good, but it’s not enough anymore. The most viral types of content are videos, infographics, quizzes, apps and tools. Here are some examples for inspiration:

• Simpsonize Me allows you to upload a photo of yourself and it transforms it into a character of The Simpsons.
  
• Unleashing the IdeaVirus is a book that Seth Godin wrote and decided to give away for free.
• 101 Simple Meals Ready in 10 Minutes or Less is a recipe book with high-quality images and easy-to-make recipes.
  

My point is that you have to think beyond blog posts if you want your content to go viral. Blending in is the worst way to gain virality; stick out instead. Be a little crazy; you have nothing to lose.

Viral Content Has Great Headlines
Headlines are the most important piece of your content. This is because with the current information overload we’re all experiencing, we read headlines and then decide whether it makes sense to actually see the content in question. If your headline doesn’t get attention, neither will your content. I put together a list of proven headlines here.

Viral Content Gets Pushed by Influencers
This is a very important point, so please pay attention: you can’t drive your content viral by yourself; you need influencers to help you. This is the approach we use for our clients, which has been tremendously successful:

1. Find thought leaders in your industry (bloggers, Twitter users and journalists).
2. Build relationships with them. Help them in any way you can.
3. Ask them for feedback when you’re creating a piece of content. Don’t ask them to promote it for you; they’ll do it if they feel like it. Ask for feedback; some people will give you feedback and some people will promote it.

IMPORTANT: ask for feedback when you’re creating the piece of content, not once it’s finished.

Viral Content Is Easy to Share and Embed
Great content has two elements:

1. Social sharing buttons like these ones:
   
2. An embed code like this one so people can embed your piece of content to their site (and link back to your site):
   

Viral Content Takes a Lot of Time to Produce
I know: you want to get something done fast so you can get it out there. But, you can’t create a viral piece of content in an hour. Between putting together a strategy, developing your content, tweaking it and promoting it, you’re looking at 3-4 weeks of solid work. That being said, a viral piece of content a month is far more effective than a few average blog posts or Facebook status updates.

Viral Content Is Innovative
I’d say that about 98% of the content on the web is a spin-off of something else. If you think you can read a few blog posts and combine them all in a more comprehensive post, think again.

“Viral” Content Doesn’t Always Go Viral
Something important to keep in mind is that even if you’re a pro, not everything you do will go viral. Sometimes you get lucky and sometimes you just don’t. But don’t give up and make sure you learn from what you do: if it works, do more of it; if it doesn’t, stop doing it.

Don’t forget to sign up for the free Facebook Marketing webinar taking place on Thursday at 1pm Pacific time.

Are you an expert in your industry?
Are you in sales?
Are you in marketing?
Are you a CEO?
Are you a VP?
Do you rely on leads and connections to be successful?
Do you operate an industry specific blog?
Do you develop products?
Are you trying to maintain a personal brand?
Are you trying to become a baller?

Etc.

Let’s look at the facts.

• LinkedIn has over 150 million active users.
• More than 50,000 developers are using LinkedIn APIs to create innovative tools and services for professionals.
• LinkedIn counts executives from all Fortune 500 companies as members.
• LinkedIn is the most widely used B2B platform on the Web.

(via LinkedIn Press)

Most business professionals fail to utilize the power of LinkedIn. They fail in executing the basics. Understanding some of the unique features and tools offered on this platform is the first step in establishing thought leadership.

Baller Tip 1 – Establish Your Personal Brand

There are a couple prerequisite items you need to cover. You will need to fill out your profile completely and effectively. There are little sections within the profile that can be optimized to make a big difference. It is important to remember that you are among many similar professionals. Don’t be boring or cookie cutter. Create your own special blend. Also, don’t overdue it.  It’s probably not smart to list as a CEO if you’re not. Keep it honest. Here are some tips for  maximizing your personal brand.

• Use a unique and engaging Headline.
• Choose a memorable profile photo that fits your market.
• Create a concise summary that purveys your expertise.
• Use quantifiable metrics to  illustrate industry experience.
• Link to digital portfolios, company profiles, website and relevant social media accounts.
• Include relevant side projects in your work experience.

Baller Tip 2 – Build Influence Within Your Niche

The easiest way to create awareness for your personal brand is by simply showing up. How do you show up on LinkedIn? It starts with gaining approval from your peers. Once you have a small group of influencers built up through connections, it is time to ask for some recommendations. Be candid and just ask. Make sure you are asking because you actually did a good job. If your work sucked, you have bigger problems and LinkedIn should be a secondary priority.

Once your endorsements are tight, start participating in the community. This can be done in multiple ways. Consider these actions for thought leadership and expansion of your social reach.

• Join relevant groups based on geographic location and industry.
• Produce and post rich content to your profile and groups.
• Curate useful and controversial content to groups.
• Answer questions using LinkedIn Answers.
• Participate in group discussions.
• Integrate a professional Twitter feed into your profile.
• Create a group for your blog and invite connections to join.

Baller Tip 3 – Leverage Your Connections

Being influential on this network will be lead to an increase in meetings. One of the most powerful ways to be successful in business is through good connections. Prepare yourself to make a solid personal impression over coffee or a beer.

• Prepare talking points and strategies for face-to-face meetings.
• Be open to collaboration and new projects.
• Offer value to new connections through mentoring.
• Practice reciprocity by connecting on Twitter or other social platforms.
• Partner up on blogging and cross promoting.

Still not feeling like a baller? Free advice will be offered in the comments below. Thanks in advance for sharing this post.

This is what you’re going to learn in this webinar:

• How to Make Your Website Social Media Friendly. I’ll show you 3 free tools that will dramatically increase your website traffic.
• How to Make the Most Out of Your Facebook Timeline. 4 ways to maximize your exposure on Facebook’s new page format: “The Timeline”.
• How to Get Thousands of Facebook Fans. I’ll show you the 3-step system we’ve been using to get millions of fans for our clients. You won’t believe how easy this is.
• How to Engage Your Audience. Getting people to “like” you is not enough; you need raving fans spreading the word about your company all over Facebook. I’ll show you 4 extremely effective ways to engage your Facebook audience.

About Me

• My name is Zeke Camusio
• I’m the CEO of The Outsourcing Company, one of the fastest-growing internet marketing agencies in the US
• We’ve ranked over 300 clients on the first page of Google
• I’m the author of The Internet Marketing Bible
• I’ve been named “Internet Marketing expert” by Entrepreneur magazine
• I’m a columnist at some of the most popular blogs in our industry, such as Search Engine Journal and StartupNation.

Event Information

• It’s a FREE event and you can attend from your computer anywhere in the world (sign up and you’ll get an email with the link to the webinar)
• It’ll take place on Thursday, May 3rd from 1pm to 2pm Pacific Time
• Our webinar software only allows for 500 attendees and we have 28,000 blog subscribers, so this event will fill up fast. Register now to secure a spot. I’ll be taking down the registration form once this event is full.
First Name* 

Last Name* 

Email* 

 

Sociis! Porttitor hac porttitor, dolor! Aliquam quis cras, cursus penatibus urna porttitor ultrices magna massa magna? Elit tempor, scelerisque, i’m a link elementum elementum! A odio hac, mattis tincidunt porta! Pulvinar elit sed dictumst, arcu ridiculus sit, amet pellentesque sit, sociis a enim elit nunc risus. Porttitor pulvinarintege. Sociis! Porttitor hac porttitor, dolor! Aliquam quis cras, cursus penatibus urna porttitor ultrices magna massa magna? Elit tempor, scelerisque, elementum elementum! A odio hac, mattis tincidunt porta! Pulvinar pellentesque sit, sociis a enim elit nunc risus. Porttitor pulvinar vut non dignissim

Sociis! Porttitor hac porttitor, dolor! Aliquam quis cras, cursus penatibus urna porttitor ultrices magna massa magna? Elit tempor, scelerisque, elementum elementum! A odio hac, mattis tincidunt porta! Pulvinar pellentesque sit, sociis a enim elit nunc risus. Porttitor pulvinar vut non dignissim

And Here Is Another Style For Titles

Sociis! Porttitor hac porttitor, dolor! Aliquam quis cras, cursus penatibus urna porttitor ultrices magna massa magna? Elit tempor, scelerisque, elementum elementu+m.

• Eu rhoncus porta. Pellentesque
• Cum sagittis nisi eu aenean dis elementum
• Vel proin
• Augue adipiscing urna mus magna. Turpis massa integer

Sociis! Porttitor hac porttitor, dolor! Aliquam quis cras, cursus penatibus urna porttitor ultrices magna massa magna? Elit tempor, scelerisque, elementum elementu+m.

1. Eu rhoncus porta. Pellentesque
2. Cum sagittis nisi eu aenean dis elementum
3. Vel proin
4. Augue adipiscing urna mus magna. Turpis massa integer

This is a blockquote

Integer et sed turpis et in ut adipiscing, lundium ut diam mattis, nunc lundium odio cras adipiscing amet tempor pulvinar mus, quis odio elementum, dolor nascetur platea hac ”

- Diddling Edgar Allan Poe, Biblioklept