Case Study #1: “Our Conversion Rate More than Doubled in 2 Weeks”

The Website: CRLuxury.com

The Problems:

• Weak calls to action.
• Weak headlines.
• Poor copy.
• All the traffic was being sent to a generic home page.

What We Did:

• A professional copywriter re-wrote all the copy, headlines and calls to action.
• We added contact forms all over the site to make it easy for people to contact the company.
• The client defined seven different ideal client profiles and we wrote copy for each of those profiles. We pushed the right hot buttons for each demographic group and we tailored the marketing messages and calls to action to each profile.

The Results:

• The conversion rate increased from 4.29% to 11.43% in only two weeks. This conversion rate is extremely high for this industry.

The Proof:

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“Case Study #2: “5 Times More Leads in 1 Month”

The Website: JohnHersey.com

The Problems:

• Although the website has excellent content, the calls to action were hidden.
• There was a lot of great information on the site, but it wasn’t organized and visitors were having trouble finding what they wanted.

What We Did:

• We re-organized the information on the website.
• We made the calls to action prominent and we placed them above the fold (so it’s the first thing people see when they visit the site).

The Results:

• The conversion rate increased from 1.93% to 10.43% in only five weeks.

The Proof: