“Case Study #2: “5 Times More Leads in 1 Month”
The Website: JohnHersey.com
The Problems:
- Although the website has excellent content, the calls to action were hidden.
- There was a lot of great information on the site, but it wasn’t organized and visitors were having trouble finding what they wanted.
What We Did:
- We re-organized the information on the website.
- We made the calls to action prominent and we placed them above the fold (so it’s the first thing people see when they visit the site).
The Results:
- The conversion rate increased from 1.93% to 10.43% in only five weeks.
The Proof: