“Case Study #2: “5 Times More Leads in 1 Month”

The Website: JohnHersey.com

The Problems:

• Although the website has excellent content, the calls to action were hidden.
• There was a lot of great information on the site, but it wasn’t organized and visitors were having trouble finding what they wanted.

What We Did:

• We re-organized the information on the website.
• We made the calls to action prominent and we placed them above the fold (so it’s the first thing people see when they visit the site).

The Results:

• The conversion rate increased from 1.93% to 10.43% in only five weeks.

The Proof: