Case Study #1: “Our Conversion Rate More than Doubled in 2 Weeks”

The Website: CRLuxury.com

The Problems:

• Weak calls to action.
• Weak headlines.
• Poor copy.
• All the traffic was being sent to a generic home page.

What We Did:

• A professional copywriter re-wrote all the copy, headlines and calls to action.
• We added contact forms all over the site to make it easy for people to contact the company.
• The client defined seven different ideal client profiles and we wrote copy for each of those profiles. We pushed the right hot buttons for each demographic group and we tailored the marketing messages and calls to action to each profile.

The Results:

• The conversion rate increased from 4.29% to 11.43% in only two weeks. This conversion rate is extremely high for this industry.

The Proof: