Shooting a video and posting it to YouTube is OK; it’ll definitely help with your marketing. But, if you want to be really successful at video marketing, you need to take it to the next level.

In this article I’ll share with you 3 of my favorite resources for video marketing.

Video Marketing Resource #1: TubeMogul
TubeMogul is an awesome tool that allows you to distribute your videos to a lot of video sharing sites at once and gives you statistics that you can use to learn what works best (so you can do more of it).

Video Marketing Resource #2: UStream.tv
What’s better than online video? LIVE online video! This website allows you to broadcast your videos LIVE to the whole world.

Video Marketing Resource #3: Advanced YouTube Tricks
Did you know that you can download YouTube videos, embed high-quality videos on your site and make your YouTube videos autoplay on your website? These are some of the coolest YouTube tricks.

The concept behind Traffic Geyser isn’t new, but it’s more than JUST video uploading software. Traffic Geyser revolutionizes and automates your video marketing campaign, and saves you a LOT of time!

Traffic Geyser makes a big impact on your traffic, leads and sales. Viral video marketing is one of the hottest trends in online marketing.  In 2008, there were 155 million people in the US who viewed online videos and that number is expected to grow to 183 million by 2011. Video marketing is also a dynamic sales/advertising tool. Consumers are more likely to “take action” and buy a product or services after they’ve watched an online video.

The software is basic and user-friendly. Instead of scouring video sharing sites one at a time, Traffic Geyser allows you to upload one video and pass that file along to multiple video sharing sites (YouTube, etc.) at the same time.

Traffic Geyser boasts great search engine results.  According to Traffic Geyser, 70% of web users are more likely to click on organic searches (main searches as opposed to sponsored listings). Traffic Geyser helps your videos achieve top billing on organic search engines such as Google, Yahoo and MSN. Videos perform well with Traffic Geyser if you remember the following helpful tips:

• Backlinks – If you backlink videos, you will see an increase in PR (PageRank) in search engines.

• Powerful and Relevant Content – Traffic Geyser gives you all the necessary tools to create top-notch marketing videos (royalty-free images, slideshow creator, etc). You don’t need a video camera in order to create dynamic videos. Remember that relevant content tied to your brand and company will boost your PR and attract backlinks.

So how will Traffic Geyser help your increase your site’s traffic and sales? Check out WHY you should use video marketing as part of your online marketing strategy:

• Appeals to a MASS audience – You attract a LARGE VISUAL audience – MORE people who are visual learners as opposed to JUST readers!

• Uses more than ONE sensory experience – Text only appeals to the eyes but videos is an engaging sensory experience that appeals to multiple senses – both sight and sound!

• Easily accessible – With the popularity of hi-tech cell phones, PDAs, laptops, users can view videos anywhere, anytime – 24, 7!

• Easy to create – You don’t need to be an AV expert. You only need a digital camera or movie maker software to create videos in no time at all.

• Turn CONTENT into a VIDEO! – What better way to promote your content then through a video? Take your content and convert it into an engaging slideshow complete with dynamic audio/music!

• Become an EXPERT in your niche – You are more likely to make a bigger impression on people when they can see YOU! You will become recognized in your field if people can put a name to a face. By producing impactful videos in your niche, you make a bigger impact on your targeted markets. Customers trust you more which leads to stronger relationship building!

Video marketing is a fairly new term. It means producing videos and posting them to several video sharing websites to boost your website traffic and get your name out there.

5 Reasons Why Video Marketing Is Great
1. Google is showing more and more videos in the search results.
2. Producing a video is very inexpensive and posting it is free.
3. Most video sharing services such as YouTube have several tools to help people spread the word. Think about it. People actually market your videos for you.
4. Millions of people promote their websites using articles, but just a small percentage of them use videos. The competition is a lot less fierce.
5. Video communities are a lot more active than article communities. It is not uncommon to post a video on YouTube and get 1,000 comments in a month!

5 Steps to Producing a Video
1. Decide what kind of video you want to record (talking head, based on a PowerPoint presentation, from your computer screen, interview, etc.)
2. Get a good microphone and a camera. It doesn’t have to be a professional camera. Sometimes a simple digital camera is enough.
3. Write the script or prepare the content. Do a practice run first.
4. Record it.
5. Do some minor editing using free software such as Windows Movie Maker. You will probably need to trim out the end and the beginning, and add a watermark with the URL of your website.

Where You Can Submit Your Video
YouTube – http://www.YouTube.com
Google Video - http://video.google.com/
Yahoo Video - http://video.yahoo.com/
FlickLife - http://www.veoh.com/
Blip - http://blip.tv/
Crackle - http://crackle.com/
Flurl - http://www.flurl.com/
BoFunk - http://www.bofunk.com/
Vimeo - http://vimeo.com/
Flixya - http://www.flixya.com/

A Case Study
In case you are still not 100% convinced that video marketing is an amazing tool to drive massive traffic to your website, listen to this. Last month we recorded four videos for a client and distributed them to the services mentioned above.

We used some tricks, picked the right keywords, and created some backlinks to them. Then we social bookmarked them, submitted their RSSs to some RSS search engines, and we finally pinged all the pages that we created. All this took us 4 hours. In 6 days, our client’s videos had 150,000 views! Do you realize what that means? 150,000 people discovered our client’s company in less than 6 days. He got 1,746 visits and $11,235 in revenues from that campaign. His investment was $215. Are you a video marketing believer now?

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