You’ve probably typed a search term into your favorite engine and clicked an ad to discover a site with absolutely no information, but tons and tons of links. These sites are called link farms and are part of the global campaign to fool search engines. The business model is pretty simple; an unsuspecting web browser[...]

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Keyword cannibalization occurs when pages on your website compete against each other for certain keywords. Your pages are “cannibalizing” (eating) popularity from other pages to gain search engine ranking. Webmasters are sometimes unaware of keyword cannibalization, or just automatically optimize the same keyword on all pages thinking it strengthens their SEO. Actually, the OPPOSITE happens[...]

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