Risk-reversal is a tried and true sales tactic that puts the responsibility of the sales “risk” back on the company and takes the burden off customers. Basically, it makes your offer sound “risk-free” – clients won’t have ANY objections or reasons NOT to buy your product or service. If you NEVER offer customers a guarantee,[...]
Wednesday, July 15th, 2009 | Author: Zeke Camusio |
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