The best marketers I know are very good observers of human behavior. They always keep their eyes open to understand how people make decisions and how smart companies sell them their stuff. This is something that no business school in the world can teach you. This is what gives the best marketers in the world[...]

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Risk-reversal is a tried and true sales tactic that puts the responsibility of the sales “risk” back on the company and takes the burden off customers. Basically, it makes your offer sound “risk-free” – clients won’t have ANY objections or reasons NOT to buy your product or service. If you NEVER offer customers a guarantee,[...]

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