Let’s see if you’ve been paying attention… What’s my favorite word? If you said “steak” you were close, but the answer I was looking for is “LEVERAGE”. Let’s define leverage as using other people resources to multiply the outcome from your efforts. Guest blogging is one of my favorite ways to use leverage because: The[...]

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You’ve finally figured out the ins and outs of your blog. However, you are missing out on a HUGE blogging secret – guest blogging! This is one of the best and easiest ways to promote your blog (and your company). The idea behind guest blogging is to contact other bloggers in your industry and offer[...]

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