Even if you think your content is GOOD – good isn’t GOOD enough these days.
There are thousands of free articles online, yet not all the content floating around in cyberspace is even close to GREAT.

However, you can outshine mediocre content and provide content that makes people stand up and take notice! GREAT content sets you apart from your competitors and brands you. Content licensing allows redistribution/re-use of your content to be displayed on different sites (besides your own!)

The following tips show you HOW to use content licensing to your marketing advantage. These steps combine GREAT content with effective social networking tips.  It’s THAT easy to generate thousands of links and potential clients/customers to your site!

Write Outstanding Content
•    Don’t duplicate what others are saying/talking about in your field. . Your content has to be better than GREAT! You are competing with millions of content writers across the world so you need to stand out amongst your competition.

•    Give yourself a “real” voice. Create your own writing style – don’t copy another expert/writer in your field.

•    Think about how your content will motivate people to change their lives in new and better ways – don’t JUST educate your readers. Solve a problem that hasn’t been solved before. Offer useful tips that people can apply in the REAL world!

•    Brand yourself as an expert in the field. Research topics, news and trends in your industry and provide quality, VALUABLE content.

•    Add video and images to your text articles. Utilize innovative “outside-the-box” content to capture your reader’s attention.

•    Avoid jargon and technical language. Write to your audience’s level and use active words in headlines.  Break down body text with sub-headers, bullet points, etc. and make it short. People don’t have time to read wordy, never-ending articles!

Spread The Word
It won’t do you any good if your articles collect dust on your hard drive, you need to spread the word and promote your content. Social networking is one of the best and most effective tools to share content.

•    Post your articles to Facebook and LinkedIn (post to groups)

•    Add content to social bookmarking sites such as Digg and StumbleUpon

•    Post to free article directories such as EzineArticles and ArticlesBase

•    Interact with online forums/communities and post articles – share tips and tricks, answer questions and post articles (a great way to increase links!)

•    Post content to blogs and other appropriate niche sites (aim for a guest blogging spot and ask host blogger to add guest articles to their site)

•    Create targeted email marketing campaigns and send informative articles to email lists

The Power of the Masses
At the end of each article, make sure to include your bio with your links. Ask people to share your article/content with others or include on their site. Remember to add a disclaimer that they can use the content as long as they mention YOUR name/company name as the original source of the content (an easy branding trick!)

Ask business contacts, clients, customers, etc. to post your articles on their web sites. This is an effective way to cross-market your company’s site (and a great way to publicize events and promotions).

Don’t Forget to Subscribe by RSS or Email:

If you aren’t submitting your content to article sites, then you are missing the boat when it comes to article marketing.  Article marketing goes beyond just link building – it puts your company’s name out there to a mass audience while increasing both traffic and rankings.

How can this be done? Check out the power behind iSnare and how you gain MORE exposure by submitting to multiple article directories at ONCE!

How Does iSnare Work?
For only $2, iSnare exposes your content to over 270 sites and thousands of readers and opt-in publishers—what a bargain! Think about your return on investment. For the amount of time that it takes you to submit to 200 plus sites, you could be concentrating on other projects. So $2 is definitely worth the small amount to pay to gain that kind of HUGE exposure!

iSnare’s article directory site allows anyone to register and submit original articles to it’s directory listing.  There are many publishers on iSnare who need quality content to post on their sites.

iSnare’s submission process is user-friendly:

• Open up an account

• Upgrade to the Platinum level (or buy distribution credits)

• Submit articles and wait for editorial approval (from human editors!)

iSnare also submits to top article sites such as GoArticlesand ArticleBase. iSnare doesn’t submit to EzineArticles – the top market leader in free article directories.  Make sure to post articles to EzineArticles to reach an even BIGGER audience!

Benefits of Article Marketing
If your traffic is slacking off and you’re falling behind in search engines, it might be time to increase your article submissions.

• Draws mass audiences to your site – By submitting to article directories, your content gets blasted out to thousands of online publishers. Those online publishers have millions of worldwide subscribers that expose both your content and site to these users. Watch as traffic increases and sales grow!

• You are seen as an “expert” in your niche – Another perk to article marketing is you become well-known as an expert in your industry. People grow to trust and respect your opinion because they find value in your content.

• Increases rankings in search engines – Articles include a source/bio box where you can include a link to your site. It’s very likely that people will click on your website link to learn more information.  As those links grow so will your search engine rankings. When you market articles related to your site, you don’t have to wait for traffic. Results are immediate! Also, since you have quality content this only helps your chances in the future with increasing PR (PageRank).

• Effective marketing/advertising tool - Consumers don’t always purchase products or services immediately. Create articles as an information resource –customers learn more about your products and services and can make a better decision. As a result, they click on your site and choose your product or service to buy - MORE sales!

• Doesn’t break the bank! – The best part is that article submission sites are FREE and/or inexpensive. You don’t have to shell out big marketing dollars to market your company – just the time it takes to write and submit articles!