One of the most common mistakes I see when I review websites is weak calls to action. Actually, I spent the whole morning going through some of the calls to actions on our clients’ websites and I re-wrote them. Here is what I did for them: Before After Sign up for my newsletter Get Killer[...]

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Landing Pages and Calls to Action The most important part of any online campaign is the call to action. A call to action is a simple request for your audience to take the next step. The easiest thing to do is use a “Buy Now” button, but you’re probably losing out on a lot of[...]

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When creating SEO content, stuffing your content with keywords won’t work (keyword stuffing is also an unethical SEO tactic). Not only does your content have to sound unique and exceptional, keywords need to be placed strategically within your content. When you write articles, keep your keyword list handy and insert keywords as you write. Your[...]

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Your company just spent thousands on a new website design. You crafted the perfect blend of search engine optimization and pay-per-click advertising – what happened to your sales? Where did you go wrong? The explanation is simple: you forgot to include a call to action or your call to action is weak. As visitors scroll[...]

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