In 2002, I started a luxury leather goods online store. A year later and $50,000 out of pocket, I decided to shut it down. In this post I’ll share with you the biggest business failure of my life so you can avoid the same mistakes I made. We Wasted Too Much Money We hired the[...]

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About 82% of all startups fail within their first 5 years and I have a theory about why this happens: Most business owners think they know their business models when they’re starting new companies, but they don’t. They think they know what benefits people are more interested in (for example, they end up crafting their[...]

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