Monitor Your Name, Brand and Keywords
Use the search feature to find out who’s talking about your and your products.


Re-Tweet
Re-tweeting is the equivalent of email forwarding. When someone tweets about something you find interesting, re-tweet it so your followers can benefit from it too. Plus, when you re-tweet other people’s content, they notice you and want to learn who you are.


Grow Your Network
These are my three favorite ways to grow a Twitter followers base:

• Follow people talking about a keyword related to your market. They’ll follow you back. Un-follow those who don’t. I use FlashTweet for this.
• Find the authorities in your market and follow the people following them. They’ll follow you back. Un-follow those who don’t. Again, I use FlashTweet for this.
• Use Twitter directories such as Twellow and WeFollow to find people in your market.

But remember, it’s about quality, not quantity. I’d rather have 500 great followers than 5,000 good ones.

Respond to Messages
Click on your Twitter ID to see who’s talking to or about you.


Avoid Direct Messages
It’s OK to send some DMs once in a while, but a lot of spammers DM people all the time, so use these with caution.


Tweet Often (But Not Too Often)
If you don’t tweet often, you won’t get any visibility. But, if you tweet every 5 minutes, people will get annoyed. I found that 1-10 times per day is optimal for most people. Monitor your followers and if you notice too many people are leaving you, you’re probably tweeting too much (or your tweets are boring or not interesting).

Invite People to Follow You
Add a link to “Follow Me on Twitter” to your blog, website, business cards and email signature.


Contests, Content, Events and Specials
My four favorite kinds of content to tweet about are contests, events, content (article, videos, resources) and specials.

Share Other People’s Content
Most people tweet about their own content. This is not a good idea. When you find stuff you like, tweet it.

Balance Following/Followers
If you follow a lot people and very few people follow you, you’ll be seen as a spammer. If a lot of people follow you and you don’t follow them back, it’s not very nice of you. Use FlashTweet or FriendOrFollow to balance your ratio.

Help Others
See what your followers need and try to give it to them. A lot of people use Twitter to ask questions; answer them.

Use Hash Tags with Caution
A hash tag is a keyword preceded by the pound sign. Used right, hash tags can be very beneficial, but if you use them to stuff your tweets with keywords, people won’t like it.

Author: Zeke Camusio

Zeke Camusio is a serial entrepreneur, marketing speaker, author of The Internet Marketing Bible and CEO of The Outsourcing Company, an Internet marketing agency based out of Portland, Oregon.

Related posts:

1. HOT: 7 Proven Ways to Grow Your Business in 2012 Be Where Your Customers Are Don’t do whatever is “hot”...
2. Facebook Marketing: 7 Ways to Use Facebook to Grow Your Business Use the Groups Find a group that interests you. Share...
3. YouTube Marketing – 10 Ways to Use YouTube to Grow Your Company So many people are afraid of videos! Well, you shouldn’t...
4. LinkedIn Marketing – 7 Ways to Use LinkedIn to Promote Your Business Start Discussions Search for groups and join them. Wait for...
5. 7 Ways to Be Happier Accept Things and People for What They Are We tend...

14 Responses

1. 

   1

   James Snider 
   

   Zeke, Thanks for this. I agree with everything you said. I particularly appreciate the advice on useful tools.
   James Snider
   MBA Marketing and aspiring Social Media Marketer

2. 

   2

   Zeke Camusio 
   

   You’re welcome, James.

   Let me know if you have any questions.

   Zeke

3. 

   3

   Teguh Santoso 
   

   Zeke, thank for your advice

4. 

   4

   Shane Combs 
   

   Zeke,

   Very happy to have discovered your blog! The Flash Tweets is great. Thank you for sharing this great tool.

   Best,
   Shane Combs

5. 

   5

   Zeke Camusio 
   

   You’re welcome, Shane!

   Let me know if you have any questions; I’ll be happy to help you.

   Zeke

6. 

   6

   hummingbird software review 
   

   The main purpose of Twitter is to receive and send short bursts of content from other Twitter users. Many use it only to interact socially, but Twitter is also turning into a great instrument for internet marketing. 

7. 

   7

   Lenka 
   

   Zeke, how do you actually start getting followers. We have a new blog and we are trying to get some traffic which is proving to be difficult. We are thinking of a competition to get followers but to start is very tricky as with everything.

8. 

   8

   Zeke Camusio 
   

   Do something awesome and extremely unconventional. Then tell people and let them spread the word. There’s no magic pill. It all comes down to whether you’re truly unique.

9. 

   9

   Rich Geasey 
   

   FlashTweet forwards to Brandchirp.

10. 

    10

    Dean 
    

    Zeke,

    I like how you present your information. To me, it connects!

    Thank you.

    Dean

11. 

    11

    Denise 
    

    Great tips. As much as I’ve read regarding social networking, you covered a few tips I hadn’t heard of yet. Tks!

    Denise
    writemoneyinc.com

12. 

    12

    Tamal 
    

    Superb tips Zeke! PS: I found this post through your twitter stream, so its good to send out your new post through twitter.

13. 

    13

    CoachCatherine 
    

    Thanks for sharing this information; I have forwarded your article to the rest of my team.

1. 14

   15 Proven Social Media Marketing Tactics (via Pingback)
   

   [...] Use Twitter marketing. [...]