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1. Customize Your URL Your profile information may be indexed by search engines. LinkedIn profiles receive a pretty high rank in Google. Instead of using the default URL, customize your own by using your company’s name. If you’re a small start up, it would be better if you used a really great keyword instead of your actual name. If nobody knows you, they won’t be searching for your name, so you have better chances of ranking higher with a competitive keyword. And don’t forget to select the “Full View” option. |
2. Give Your Profile Greater Visibility
To strengthen the visibility of what is essentially your business profile, use your customized LinkedIn URL as a signature when you leave comments in business or industry-specific blogs.
3. Optimize Labels
Don’t forget to add your website, blog, or any other relevant URLs to your profile. LinkedIn allows up to three. In the section labeled “Websites”, most LinkedIn profiles use the labels “My Company”, “My Blog” , “My Portfolio”. You have the option to customize this and add your own text for the label, say your company’s name. Use the drop down menu to “Other” and just add the text. Why is this important? It’s just a detail. Not at all. As search engines crawl the web your name won’t be lost among all the “My Company”s. You won’t get massive amounts of traffic driven to your company’s website from this alone, but it’ll surely help. Once again, for this to work, you must set your public profile settings to “Full View”.
4. Use the Right (Key)Words to Define Yourself
Directly below your name you’ll see a headline. Now, this could be a little tricky. You should use words that clearly define you or your business, but, at the same time use keywords that are relevant to your industry and will allow others to easily find you.
5. Promote Your Blog
With applications like Blog Link and the WordPress App, LinkedIn allows you to sync your blog posts with your LinkedIn profile. This enables you to keep everyone in your network updated and provides greater exposure to your business or name.
6. Use the e-mail signature
LinkedIn offers you the possibility to create a custom e-mail signature in Outlook, Outlook Express, and Mozilla Thunderbird with a short version of your LinkedIn profile and a link to your complete profile.
7. Add a Profile Picture
This is not a SEO-specific strategy, but adding an image to your profile, whether it is your own friendly face, or company logo, will go a long way towards establishing the connections you want. It’ll make your profile look more credible, professional, and serious.
None of these strategies alone can guarantee increased traffic to your website or greater exposure. However, if they’re combined, they will greatly enhance your chances of improving visibility for your business, reaching the customers or business contacts you seek, and ultimately closing more deals.
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Tuesday, 24. February 2009
Zeke,
Great advice. I am just starting to maximize my profile on LinkedIn (having spent my time previously on FB and Twitter) and will definitely use your tips!
Tracey
Tuesday, 24. February 2009
As a Newbie, I am always searching online for articles that can help me. Thank you
Thursday, 26. February 2009
Great! Let me know how it goes. And if you need help, just ask!
Zeke
Monday, 30. March 2009
Great tips and advice for setting up a LinkedIn profile. One thing I have picked up on other blogs though is that they remove your company logo if you use it as a profile photo, and not a photo of yourself. Have you any experience of this?
Tuesday, 31. March 2009
LinkedIn profiles are for people, not companies. So yes, you need to use your own photo, not a company logo.
Zeke
Wednesday, 10. February 2010
Marketing is essential whatever business you’re in, whether it is online or offline. Marketing is one of the key factors of a successful business.
Tuesday, 16. February 2010
I just debated investing in a software company. How can I search for an investor ??
Tuesday, 16. February 2010
Google “get funding”. There are a few great sites out there.
Zeke