Use the Groups

1. Find a group that interests you.
2. Share stuff with them (blog posts, articles, videos, links, etc.)

Use the Events
You can turn everything into an event:

• Specials
• Seminars/webinars
• Contests

The best part is that once you create an event, you can invite all your list with just a few clicks, which will save you a lot of time.


Use the Pages
Create a Facebook Page so people can become fans of your company. Share videos, photos, links and articles with them.


One of the main benefits of having a Facebook page is that you can add an opt-in form to grow your email list.

Use the News Feed
Every time you update your status, your friends see it in their news feeds. This is a great opportunity to share resources, including your own content.


Use Tagging (Carefully)
Every time you tag someone in a video or a photo, they are notified by email. But be careful: you don’t want to piss people off by tagging them in photos or videos that have nothing to do with them.

Schedule Your Posts
When your friends update their statuses, these show at the top of your news feed and move down as other people post more updates. So, unless you post very often, your updates will be buried very soon. There’s a solution to this: post stuff all the time. The problem with this is that it’s very time-consuming, but there’s a way you can automate this process.

1. Open a Ping.fm account and add your Facebook account to it. Ping.fm can also post to over 50 social networks, including Twitter and LinkedIn.
2. Open a HootSuite account and use it to schedule your posts to Ping.fm.
3. This is how it works: every couple of hours (or any frequency you choose) HootSuite posts to Ping.fm and Ping.fm distributes your post to dozens of social networks, including Facebook.

Be Part of the Conversation
Adding friends isn’t enough. You need to connect with them and help them in any way you can. Be part of the conversation, share resources and ask people how they’re doing. Basic communication skills can go a long way.

Author: Zeke Camusio

Zeke Camusio is a serial entrepreneur, marketing speaker, author of The Internet Marketing Bible and CEO of The Outsourcing Company, an Internet marketing agency based out of Portland, Oregon.

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8 Responses

1. 

   1

   Tejas Oza 
   

   Hi Zeke,

   Liked the technique of the HootSuite + Ping.fm. It can be pretty handy.

   Cheers,
   Tejas

2. 

   2

   Zeke Camusio 
   

   It is great!

   Zeke

3. 

   3

   Urva Soni 
   

   Great tips!!! Thank you x

4. 

   4

   Rhonda Feimster 
   

   Great tips for a newbie!

5. 

   5

   Dan Zimmerman 
   

   I look forward to receiving your posts because I know there will be ideas I can apply to help my customers. Thanks.

6. 

   6

   Brittany Bennett 
   

   Hi Zeke,

   I am a big fan of your blog and always look forward to reading your posts. I have never heard of the Facebook fan page opt-in form and was excited to learn more about it after reading your latest article. However, when I clicked on the link (http://returnonsubscriber.com/2009/06/18/facebook-page-newsletter-opt-in-box-tutorial/) the page failed to open for me. Do you mind taking a look at it and sending me the link?

   Thank you for all of your stellar advice!

   Brittany

7. 

   7

   Zeke Camusio 
   

   Hi Brittany,

   It looks like they removed the page. Try this resource: http://www.aweber.com/blog/email-marketing/facebook-opt-in-form.htm. It’s an Aweber tutorial but you can use your own CRM form embed code. Let me know if you have any questions.

   Zeke

8. 

   8

   Brittany Bennett 
   

   The updated link that you sent me worked. Thank you Zeke!