When it comes to promoting an event, Internet can be of great help. These are some of the ways you can leverage the Web to promote your events.

Eventful
I love this service because they send an email every week to people in your area with the events that are about to happen.

Yahoo! Upcoming
Yahoo! can send you a lot of very qualified traffic. Take advantage of it.

Windows Live Events
Although not as powerful as Yahoo! and Eventful, it can still give you a good deal of exposure.

CitySearch
This local search engine is here to stay. It’s getting very popular and can make your event visible to thousands of people.

MeetUp
Create your own MeetUp group or join other groups. Sometimes, if your event is really interesting, administrators of other groups will be happy to pass the word to their members.

MeetingWave
This is one of my favorite resources to promote events. Post yours for free and get ready for all the exposure that MeetingWave will give you.

LinkedIn
Let all your contacts know about your event. In addition to that, you can join dozens of business networking groups based out of your city and post your event to their discussion boards.

Facebook
Use Facebook to find groups and people in your area, and invite them to your event. You can also use Facebook Ads and deliver them to people in a certain location.

BizNik
BizNik has a great feature to promote events. Be active and invite people in your area. Make sure that you write individual and unique emails to each of the people you invite.

Plaxo
Join groups and use their forums to let people know about your event.

Xing
Another cool social network. Join groups and post your event.

Find People with Lists
Go after the influencers. I can guarantee that there are at least 100 people in your area that have email lists of other people in your area. Offer them an incentive –sometimes it’s not even necessary, and ask them to let people know about your event through a blog post, a short announcement in their newsletters or a simple email.

Do a Google Search
If you live in Seattle, search on Google for “Seattle Events”. There are hundreds of niche-websites that revolve around events in local area; they can give your event great exposure.

Contact the Press
Don’t be afraid to contact local newspapers and other publications to let them know about your event. In most cases, they will find this information useful and relevant, and they’ll be happy to share it with their readers.

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Author: Zeke Camusio

Zeke Camusio is a serial entrepreneur, marketing speaker, author of The Internet Marketing Bible and CEO of The Outsourcing Company, an Internet marketing agency based out of Portland, Oregon.

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9 Responses

1. 

   1

   Roland Cailles 
   

   Nice list. I’d also recommend finding the local nonprofit rallying site – for example in my hometown it’s ChicagoNonProfit.org.

   And as you said, never underestimate traditional media event calendars.

2. 

   2

   Franchise Finance 
   

   Good tips thanks. I had not heard of meetingwave and meet up. We will go and have a look now and let you know how it goes.

3. 

   3

   Yamaha Dirt Bikes 
   

   Thanks for the useful tips. I agree internet is of great use when promoting an event. I have heard about Faebook, City search, Yahoo!upcoming. It really works well.

4. 

   4

   Matthew Smith 
   

   You might also want to promote your event at http://www.playster.org

   We’re a growing events search engine that allows direct submissions into our search index. The added benefit is we link directly to promoter’s sites or blogs, giving exposure as well as increasing traffic to the promoter’s site.

5. 

   5

   Krishna 
   

   This is really useful list. I didn’t know some of these sites. Thanks fro sharing

6. 

   6

   Brian 
   

   Good list. Traditional media can still help out, too. Lots of times radio and TV stations, or local newspapers, are always looking to visit events so they can promote their sponsors. Always contact promotions people to see if they are interested. If you’re looking to promote online, another site you could use is http://www.eventsnearhere.com.

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   7

   Caroline Rogers 
   

   I would, like to know how, I would promote my event April 28, 2012. The name of the event is “April is Book Month in Queens” Authors come out to promote and sell there books.

8. 

   8

   Matthew Parente 
   

   Hubvine is a very efficient way to promote your events online (www.hubvine.com). It allows you to manage your event listing in one place, while being able to share the event listing to multiple destinations.

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