Since I wrote “The Only PPC Guide You’ll Ever Need to Read” Google AdWords launched a lot of really cool features. It made me realize that I should never, ever again call a guide “the only one you need to read.”  But you know how it works: you need awesome titles to get people to[...]

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This is a very challenging post. I’ll try to explain my step-by-step Pay per Click (PPC) system in one single article (and I want to keep it short). This is the same system we’ve used to get millions of qualified visitors for pennies. I’m really excited about writing this article and I think you’ll love[...]

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I’m really excited about this post because this is something that we’ve been doing for our clients for a long time, but we always considered it to be part of our “secret sauce” and didn’t want to tell anybody. Don’t get me wrong. There’s nothing “secret” or “super ninja-voodoo” about this trick. In fact, it’s[...]

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Google Keyword Tool is great to figure out how many people are searching for a keyword. The only problem is, if you offering catering services in the LA area, you can only serve your local market, and it doesn’t matter how many people are searching for “catering services” in New York or Miami. So, how[...]

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Pay Per Click campaigns can quickly become an expensive endeavor. As more and more advertisers leave TV, Radio, Billboard advertising and move to the web, the competition for each click continues to go up as do the costs. Sometimes each click can cost upwards of $5.00. That’s very expensive traffic unless you’re selling cancer treatments[...]

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