Social proof is showing your potential clients that other people think that what you want them to do is smart. When you say something, what you say is obviously biased. But, if someone else is saying it, it’s much more credible. Although this is extremely powerful, very few business owners actually use social proof. My[...]

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Do You Want to Increase the Conversion Rate on Your Website? These 10 Tips Will Do the Trick! Tip #1: Don’t assume all your visitors are ready to buy. Tip #2: Perform usability tests. Tip #3: Keep forms as short as possible. Watch the video for the rest of the tips. Conversion Rate Optimization –[...]

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According to the latest stats, about 9 out of 10 people who add products to online shopping carts leave the websites without placing the orders. That’s insane! Think about it: 90% of the people who are interested enough on your products to add them to their carts never end up buying them. Luckily, there is[...]

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About six weeks ago, one of my blog readers told me something that really pissed me off: “you don’t put your actions were your mouth is. You write all these great articles on how to create effective websites but your own site doesn’t follow the advice you give.” She was right. We’ve been so busy[...]

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One of the most common mistakes I see when I review websites is weak calls to action. Actually, I spent the whole morning going through some of the calls to actions on our clients’ websites and I re-wrote them. Here is what I did for them: Before After Sign up for my newsletter Get Killer[...]

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