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January, 2012
How to Approach Successful People
In my experience, the best way to grow a business is through strategic alliances. Let me give you a few examples:
If you make toys for kids you should get Toys R Us to carry your products.
If you’re a wedding photographer, every wedding planner in your town should know who you are and be familiar with your work.
The thing is, successful... The Only Effective Way to Persuade People
I’ve read a few persuasion books and, in my opinion, they all have the wrong idea about what persuasion is. Persuading doesn’t mean manipulating someone into doing what you want. If you do this, you might get what you want once but you’ll be burning bridges left and right until nobody trusts you again. Persuading means showing people the benefit... 