Imagine trying to drive to a town you’ve never been to without any map or directions. It would be pretty hard, wouldn’t it? Yet that’s exactly how most people do Search Engine Optimization (SEO). They don’t have a roadmap to see where they are, where they’re going to and how to get there. I’ll show[...]

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I think every company in the world should blog. In this article I’ll share my ideas about: Why I think you should blog What you should blog about Why Should You Blog? These are some reasons why you should blog: To show your visitors you are an expert in your field. To allow your potential[...]

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Albert Einstein defined insanity as “doing the same thing over and over again and expecting different results.” By that definition, are you crazy? Do you run your business like you’re insane? What do most people do when what they’re doing isn’t working? They work harder, right? That’s insane. If something doesn’t work, doing more of[...]

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Many companies tend to only focus on their direct competitors. That is, other players in your market selling similar products. However, there are many forms of competition and if you ignore them your business can go south very quickly. Different Solution to the Same Problem Let’s say you sell bicycles. You’re not only competing with[...]

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Have you ever wondered why the mom-and-pop coffee shop on the corner sells a cup of coffee for $2 while Starbucks gets to charge $4 for the same thing? More importantly: Have you ever wondered why there are five times more people buying coffee at $4 at Starbucks than there are buying it at $2[...]

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