Balsamiq Mockups A great tool to draw mockups of your new website. Pubsubhubbub Pubsubhubbub is a protocol that allows you to get your content indexed by Google in a matter of minutes (or even seconds). You can read more about it here or download the WordPress plugin here. Google Analytics URL Builder I work with[...]

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There are a lot of cool ways to use Google to do market research. These are some Google queries that will provide you with priceless information. Replace the variables between brackets with whatever applies in your case. Find Out What People Hate About Your Competitors “hate [ACME]“ “[ACME] sucks” ACME AND rip off You should[...]

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In order to market your company effectively, you need to find out where your target audience is. In this post I’ll show you how you can do this. I like using examples, so in this case, I’ll assume you sell Star Wars merchandise.How to Find Blogs Google “Star Wars blog” Filter out all the blogs[...]

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Broad keywords will bring you a lot of traffic, but long-tail (more specific) keywords will get you much more quality traffic and more conversions. Think about it: someone searching for “Sony DSC50″ is a lot more likely to buy than someone searching for “digital cameras”. According to Google, 20-25% of the searches people make have[...]

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