What Is Search Engine Optimization (SEO)?Millions of people use Google every day to search for everything from “diabetes treatment” to “sporting goods store in Chicago”. Those people click on the first results Google returns. Nobody goes to the 15th page. This means that only the websites that are in the first positions get found. SEO[...]

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Every year I take a few weeks off to meditate about the lessons I learned that year. These are the 10 lessons I learned at “The School of Hard Knocks” in 2009. Do Less I tend to commit to too many projects at a time and it’s not a good idea. I now say “no”[...]

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Every week, my friend and social media expert Catherine Daar sends me some several emails with links to the most amazing Internet marketing tools and resources. These are some great ones you need to check out. LinkWithin Inter-linking your blog posts is a great way to keep your readers engaged on your blog. LinkWithin allows[...]

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Email all your contacts, let them know what you do and ask them to spread the word. Use Craigslist classifieds ads. Submit your website to niche web directories. Search Google for “[keyword] directory” (e.g. “interior design directory”). Submit your site to local search engines. Host a seminar, webinar or a call. Create joint venture partnerships[...]

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Are you sick of pitching non-responsive prospects? Are you tired of people going to your site and leaving two seconds later? Maybe your marketing message needs a drastic makeover. This is the approach I use to come up with effective marketing tactics for my clients. Step 1: Who Is Your Ideal Client? This is a[...]

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